Quote:
Originally Posted by mowflow
With my UX head on the site is terrible. It breaks every accessibility guideline that has ever been thought of and contains every design gimmick from the last 10 years, most of which have been rightfully hidden at the bottom of the history bin.
However......
With my branding head on it's a stroke of genius. You are engrossed in Lings crazy world in this site, even the boring legal stuff is written to fit with the brand and like djgandy pointed out it goes right down to the ASCII art in the source. All other car leasing sites are magnolia paint compared to this. It's memorable, it's fun and it's unique. The lady is a genius.
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My thoughts were similar. As a case study on web design it is a terrible website. However it actually appears that it is terrible by design and it has been developed by someone who knows what they are doing rather than just being so terrible as a result of poor quality work.
It's actually pure genius!