If you follow it to the michelin site it has even more info. It sounds like with the "rubberbands" going across the tire they can design for the lateral loads and the vertical loads seperately and make the car incredibly stiff laterally yet soft vertically. Seems to me these wheels have tremendous potential. Getting people to accept them, much like RFT now, could be a challenge though. (looks around at all the RFT haters
)