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Perhaps once all of the 'early adopters' of this upgrade have been taken care of, BMW might offer it at a cheaper price. Look at computer hardware as an example. Once BMW has paid for the development costs, they might figure that it's good to get something for a 2nd wave of upgrades than nothing from customers that wouldn't pay the full amount.
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'11 BMW 335i (Alpine White) M-Sport, Premium, Heated Seats, HK, 6MT, dealer-installed PPK, ER Charge Pipe, Euro Delivery 5/11/2011
'05 Lotus Elise (Arctic Silver) Sport, HT, Stage II, Odyssey PC925, Lotus Cup 240R Wheels
'87 Nissan Pickup (Burgandy) King Cab
'17 Audi A4 Ultra, Monsoon Grey, Wife's car
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