Yes, BMW Live has a lot of potential certainly.
http://telematicsnews.info/2011/09/0...r-phone_s2041/
"Browser apps newly available on the BMW Online and BMW Live portal can be added using the application menu in a few steps. In this way, browser apps provided by BMW are handled in much the same way as applications on a smartphone."
Qype and Wiki Local are available today (so long as you set country to GB).