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ummm no...mercedes had that crappy hatchback and it did ok....i don't think the 318i was anything special...probably the worst car bmw ever made....there are plenty of reasons why not....look at audi they have the small a3 wagon...they still have there flag ship 7 series 5 series M's it's not gonna hurt the image at all!!!! and as we have all seen there are plenty of 16-20 year olds on here as wel and i don't think bmw's image is tarnidhed b/c of it...i mean look at all the different models in europe as well...it's not like they just make luxery cars...they make police cars for christ's sake
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