Apparently 120 applicants have already signed up to challenge, and they are whittling down the ones that are in the spirit of the rules (no modded cars, no exotic sports cars that are also race cars. Stock factory sedans).
http://www.autoblog.com/2009/10/19/c...icy-to-stand/#
Maximum Bob is slated to drive, unless someone brings in a pro driver, in which case, Heinrecy is avaliable to drive the Caddy in Bob's place. Kind of an anti-ringer-ringer.
Even if one of the really high end sedans can best it, it's still a good publicity stunt for Caddy.