Quote:
Originally Posted by IS3andME
You said it...in the hiphop world, when someone says that the artist has gone "commercial", it means that they have sold out from their core values and audience and gone for mass market appeal. So, too has M---or as you may call 'commercial' for what it is, "Marketing"...
This will ultimately be M's downfall, as well as BMW.
|
Yes but in the automobile industry there is no room to remain select. You are not just aiming to appease 1 customer you have to satisfy many. That is the reason for our success. Each vehicle stands for a customer and in BMWs case the customer did not exist until the right car came along.
The current BMW portfolio is consistent. It symbolises a range of vehicles for each customer in each market either by engine type , model , vehicle segment and especially now sustainable mobility. BMW offers customers perhaps the most original driver focused vehicles on the market.
And it advises a solution to what can be a future problem especially when you consider proposals for further legislation.