Quote:
Originally Posted by davesaddiction
A Bob Lutz article, not a BMW one, but his quote on the current state of BMW made me laugh:
And today, as BMW "over-proliferates its product line with a whole bunch of answers to questions nobody asked," Lutz can pretend not to be surprised, as he remembers the time when he nearly saw BMW "coming within a hair of building Mercedes-Benzes with BMW badges on them."
Read more: http://www.autoweek.com/article/2013...#ixzz2lsXOsCAJ |
Great link!
"We've got the ideal customers!" Lutz shouted. "We've got the young guys on the way up! These midlevel executives, who are gonna be CEOs sometime -- they're not gonna say, 'well now that I'm a CEO, I'm gonna get a Mercedes.' They're gonna stay with BMW."
I would love to see a chart of the average age of a first time BMW owner over time. I am willing to bet my lunch money that it has shot up over the past two years.