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Originally Posted by wdeerfield
the halogen headlights keep the price down $1k so they can say the 3er starts around 33k instead of over 35k. its the same reason they offer fake leather and manual seats.. the tail lights not being LED is definitely to justify an LCI. i had a 320i the other day as a loaner and couldnt believe how cheap it was. my e46 stripper had more options and better fit/finish than it and even more horsepower!
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It actually probably costs BMW more money to make the reflector headlights than it would to just make the projectors. The reflector headlights only exist so they can make big profits off of the incredibly marked-up projector headlights.
The Corolla is $16,000 and comes with LED projectors. There's no excuse for BMW having reflector headlights. It's done solely as a means of extorting more money out of people who expect their luxury car to have a decent lighting system instead of something that was already considered dated fifteen years ago.