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      03-06-2012, 08:24 PM   #57
JA///MES
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Drives: 2011 E90 M3
Join Date: Aug 2011
Location: Las Cruces, New Mexico now fml...

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Quote:
Originally Posted by 767IJP
Excellent news. M is a brand that need not be diluted.

M cannot be all things to all people. It sounds like they are realizing this. Lets hope they stay true to the Badge.
Unfortunately I believe they are diluting the M brand by making so many M performance upgrades for all the F series. What was wrong with BMW performance parts for everyone that didn't buy an M in the first place? I just think that they should just start putting an M on everything to make everyone feel good!
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