Quote:
Originally Posted by 767IJP
Excellent news. M is a brand that need not be diluted.
M cannot be all things to all people. It sounds like they are realizing this. Lets hope they stay true to the Badge.
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Unfortunately I believe they are diluting the M brand by making so many M performance upgrades for all the F series. What was wrong with BMW performance parts for everyone that didn't buy an M in the first place? I just think that they should just start putting an M on everything to make everyone feel good!