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You are aware that "The Ultimate Driving Machine" never went anywhere.
Even in the JOY based commercials there was still "The Ultimate Driving Machine"tagline with the BMW Logo.
Should point out that JOY remains the tagline for BMW and has always had in its home market Germany, "Freude am Fahren" - Joy in Driving.
But the universal term - "Sheer Driving Pleaure" remains.
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The M850i is evidence that BMW have got their mojo back when it comes to dynamic sports cars...
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