Quote:
Originally Posted by S4NoMore
Return on investment. I'd guess brand image also has something to do with it. It comes down to the type of people buying that particular product.
I highly doubt that they would get much out of advertising for RR (ever, let alone here). I certainly wouldn't expect them to highlight the fact that Mini is in the same family either.
It's like asking why there's little or no marketing for Ferrari, Lamborghini, etc.
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It's BMW's new commitment to HYPE. From motorcycles to M1s to M packages to M4s and eventually an M for every number to 10. I hope the watering down of M stops at some point.