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Modern equipment is part of it....but skill, experience matter too.
But most important is ATTITUDE. At the shop I go to, they take the time and effort to get it exactly right. Not 99.% right, RIGHT. It takes a lot of tweaking, checking, tweaking, and re-checking....but they are amazing at getting it right when I leave the shop.
Their business now is mostly higher-end cars driven by guys who like to drive and appreciate quality. I'd say that is a core market for a wheels and tire shop, as opposed to those who just change their tires when they fall apart. I sincerely doubt that MY BMW dealer has the time/would take the time to do the job my independent tire shop does...after all...tires is the only way they make money whereas BMW gets some pretty expensive repair jobs thrown their way....it's all about business priorities!
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