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I've got the BMW car, but have the comparably cheap timepiece... a Citizen Eco Drive, that I love. I Like the look and weight of it, it never needs a new battery or service and it seems to keep very good time. I also have the old man Longines that I also wear occasionally.
Yes, I would like a nicer watch one day, but there's better things to blow my money on at present.
As to the car vs watch comparison, with the amount of BMWs on the road, although they're a reliable brand, I would think most owners of Rolex and Omegas would buy them to go along with their Aston Martin or similar and not their BMW.
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