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I am truly sorry to hear of your experience and the unbelievable attitude of the Stealer Principle - the dictionary definition for that type of behaviour I think is "arrogance"? I would agree with the other guys that you should make BMW Australia, if not Germany, aware of the treatment you received. Why not even consider contacting "Today Tonight" and/or Alliance directly?
I get very pissed off when reading about this type of attitude and as consumers we need to stand up for our rights and if they don’t want to play their part then make sure we warn others as you have done.
I hope you get things sorted...a well written overview too.
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