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He is somewhat correct.
The majority of BMWs moved off the lots today are sold at within $500 of the MSRP. With financing at what it is and with people making as much money as they are, BMW is in a seller's market and, unlike GM, the company does not need to discount to move product.
BMW customers also tend to NOT shop around. The general perception on the market is that your going to pay MSRP, so most buyers do not go back and forth with dealers.
The same can be said for the angel eyes; I am willing to bet that the majority of people who walk into a dealer wanting that 325 on the lease special they saw in the newspaper couldn't give a flying leap about the headlights.
You have to remember that, on this forum, you are chatting with BMW enthuiasts and they are a VERY different breed from the typical BMW buyer. We are obsessive, we care about the options on our cars, we call around to find the deal we want and we usually know more about the car then the salesbot. Always keep this in mind when interacting with the dealer- when they say "most people" they really mean it... You do not count in that group.
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