I wouldn't mind this atrocity if BMW was still proposing exciting RWD coupes, sedans and wagon but given the turn taken by the recent 1, 3, 4 and 5 series I highly doubt so since they don't seem capable to engineer a decent electric power steering, unlike Mazda.
BMW made its reputation on driving dynamics, it used to be a company managed by enthusiasts, not the Marketing czars have take over and I am not sure it will be a success on the long run. Don't feed me with the usual "oh 90% of the customers don't even care", even if that's the case, that usually backfires when you forget where you come from, simply because you became like everyone else...
And by the way I am in Marketing