For me, the overriding consideration is service and support. With my Apple devices I can walk into an Apple store anywhere in the world (within reason) and get full service for my device. With Samnsung products where do you go for help/advice/support and above all repairs? So you drop your S3 and crack the screen, where do you go for help and support? How long will that repair take? Will repair be official (i.e. Samsung?) and above all cost, I'm betting it'll cost a damn sight more than £140 Apple charge to replace entire handset.
I don't fancy loosing my device to the carriers for 'repair' weeks on end when Apple can (in worst case scenarios) swap out my device in 10 minutes at the Genius Bar. No-one else can compete with this level of service and, for me, this is a key reason why Apple products will continue to be my first choice.
Just worth considering when 'praising' the likes to Samsung and their (copy cat) products ;o)
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