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I think what most American's don't understand is BMW isn't a luxury brand in Europe. To be competitive they have to sell cars at lower price points which means that have to offer choices rather than bundling everything but the kitchen sink in and having the price be a one size fits all. As you work your way up the BMW food chain you see more and more included equipment because those are luxury cars. Lexus is a pure luxury brand so they include more equipment often times because if you want a stripped car you buy a Toyota. Having said that it is a bit shocking to see how many things are optional for the IS models I passed on a IS 250 for my wife because the 06 model required NAV to get bluetooth.
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