Quote:
Originally Posted by RMachuca3d
Honestly, I was in the tire\wheel business in the early 2000's, and BBS was by far the most expensive wheels in the normal market (of course there are niche markets out there where it can get a lot more expensive), and for what they offer, massively overpriced. They banked on big spenders making up for the lack of volume to prop up their profits, but obviously it has not worked, also they want to be seen as a permium wheel so if they lowered their prices it would work against that, despite the fact that you can get better forget wheels for half or more of what their wheels go for. It was only a matter of time before that bit them in the ass, and its not the first time they've been in a financial bind. They need to restructure their marketing and start cutting prices and rely on volume vs exclusivity if they want to prosper, but it may be too late for that sadly.
On the flip side, even if they did go bankrupt, you can guarantee some chinese company will buy them out and just start pumping out cheaper wheels hoping the brand name alone will keep sales up on an inferior\cheaper product.
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I was about to say the same thing. They really need to drop prices of their aftermarket wheel brands and get their internal situation under control as there seems to be a lot of mismanagement going on at BBS.
Local US companies are destroying them in sales as the customers say it costs the same or less as BBS and they get a choice to customize too.