Quote:
Originally Posted by Kyle B
at what point do we think about renaming the brand "MAXI"??
There is nothing 'MINI' about that thing. It's the size of a first-gen Explorer.
|
MINI is adapting to the demands of MINI customers that want a MINI but need extra flexibility. Crossovers are a booming market and continue to do so.
Crossovers are decimating traditional segments. This MINI is slightly larger than a countryman. Globally MINI countryman is the best selling MINI but Countryman customers want more flexibility.