Quote:
Originally Posted by B Brownburry
Yeah they did. This is a copy/paste of the bmw canada memo the dealers received :
"With a starting price of only $57,200, the exciting MY2011 335i xDrive Special Edition includes nearly $13,000 in optional equipment for only $5,100. Not only will this edition appeal to the value-minded customer, the exclusive features such as Jerez Black Metallic Paint (M3 only), Carbon Leather Interior Trim (M3 only) and 19" Alloy Wheels - Style 313M (335is Coupe/Cab) are restricted to this edition and have never been offered on a 3 Series Sedan ever before. A "BMW Individual" badge will be affixed to the trunk lid to identify this special edition. By incorporating the port-installed Stage 2 Power Kit and BMW Performance Parts cat-back exhaust system, the 335i xDrive Special Edition appeals to the performance-oriented customer as well.
Please note that the 335i xDrive Special Edition will be equipped with the BMW Performance Parts Stage 2 Power Kit. This is not to be confused with the lesser Stage 1 Power Kit. The Stage 2 Power Kit includes additional parts for engine cooling, ensuring that the vehicle is fully prepared for on-track use.
The Stage 1 Power Kit includes:
DME Software Tuning, increasing output to 320hp and 332 lb-ft of torque (Automatic) / 317 lb-ft (Manual)
The Stage 2 Power Kit includes:
Stage 1 Power Kit
Additional water cooler (aluminum), including necessary plumbing
Higher output electric fan, including necessary electronics & wiring
Air Ducts in front fascia (replacing fog lights)
With the Stage 2 Power Kit, the 335i xDrive Special Edition now has more torque than any competitor in its segment. Underscoring BMW EfficientDynamics technologies, the 335i xDrive Special Edition represents a significant fuel savings over core competitors. Based on average consumption, the 335i xDrive Special Edition Sedan can save customers $30-$40/month in fuel over key competitors. Further building value is standard BMW Assist with 1-year Safety and Security subscription. This feature is simply not available on any competitive vehicles with the exception of Mercedes’ TeleAid option ($1,200). BMW also leads the industry with a 12-month Sirius Satellite Radio Subscription while others only include up to a 3-month trial. For peace-of-mind, BMW also offers 4-year/80k no-charge scheduled maintenance. A feature not rivaled by any competitor.
The outstanding value, combined with the exclusive and performance-oriented character of the 335i xDrive Sedan is what makes the 3 Series Sedan the benchmark for all other sedans in the market. Retailer demand has far exceeded the factory capacity of 250 units and retail allocations have been distributed accordingly. Furthermore, due to plant capacity, Jerez Black (normally reserved for M3 only) production is extended from the originally communicated July/August production time frame, with some units planned for September/October production. All Ruby Black Metallic production can be accommodated in July/August as originally communicated. Since the Power Kit and Exhaust Systems are installed at Autoport, please allow an additional two-week lead-time for delivery to your retail facility.
The Optional Equipment Sheet is attached. Pricing will be available in ONE-EIGHTY and Reynolds & Reynolds systems as of July 14th, 2011. Residual values and rates will be announced under separate cover.
Best regards,
Jeremy Chiu
Product Planning Manager "
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Such a trunk badge would not be factory fitted but would be fitted by BMW Canada.
So the cars in the previous pictures would still get it fitted later
Its quite strange that BMW Canada want to fit such a badge as BMW Individual cars dont usually have them