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well, BMW M obvi has done some homework and feel there is a demand for these types of vehicles; if this is going to turn a profit for them (i.e..enabling them to continue R&D and devise new innovative engines, cars, etc.), I'd rather see that then have them struggle and cut corners with future generation M cars due to lack of operating revenue. Def agree with you about keeping the exclusivity of M and sincerely hope they dont become "AMG cars"...so to speak...however, lets not completely throw in the towel until we see what these cars are capable of when they arrive. I am particularly looking forward to a Twin Turbo M3....coupled with prodigious M engineering, I think that car has the potential of being an all out monster!! We shall see though.
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