The truth is, the 330 did look superior parked amongst a sea of IS. Call me biased, I don't care, it just looked better. I bet he's afraid someone would be browsing through the row of cars, and suddenly sees it and goes, hey this one looks nice, I want this one, which Lexus is this? And the sales will have to go, I'm sorry, that's a BMW, not a Lexus... cue awkward silence.
