Quote:
Originally Posted by FStop7
Panerai is the older company but Rolex is definitely more well known to non-afficianados.
I'd say it's more like Rolex is better at marketing their history. Panerai is around 40 years older as a company.
Rolex is also way more into sponsorships of things like motorsports, horse racing, yacht racing, etc. Again, they have some strong marketers who have been able to keep the Rolex name in the limelight at glamorous events.
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Panerai may be older but Rolex has significant developments to their name in the watch world. Their fame is earned.
Im personally not a Rolex fan but give credit where its due man.