[ptack]

You gotta wonder at all this. First, the presumably BMW text (press-release?) is so badly written that's probably a bad translation of something originally written in German. It's still pretty bad if BMW is responsible for the translation. Then there's the marketting gobblity gook - "Professionals who dwell in projects that identify urbanism." What the H does that mean? The video is clearly also eurocentric, but maybe that's in advance of the Paris autoshow. You gotta wonder about their target demographic, though (such tha you can figure out). It sounds just like Mini buyers.