Quote:
Originally Posted by pmeloche
I wish they would spend less money on Facebook and more on better parts. I just had camshaft sensors fail on my X5. Fortunately, it was still under warranty.
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marketing is necessary. Companies that fail to market, fail. Companies that lead in social media win.
What better way to say "we are interested in young buyers" than to reach out to them with their choice social tools?
BMW is smart.