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surprise a vendor will actually do that to make a few $, lets say BMS manage to sell 5000 of these and make $5 each, thats 25k in the pocket, now, all these posts, i think their damages worth a whole lot more than the money they made (or would have made), bad business decision in their part.
granted, the product itself isn't patented, so no law is broken for copying the design, but using others pictures as their own? really, at least take your own pictures! that alone says how much confidence BMS has in their "own" products.
shame
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