I do think the i Drive system and overall interior "feel" in my 335i are nicer than in a Cadillac CTS. The Caddy also has no Bluetooth streaming in the V - something I do use. I've also read in the CTS-V forums that they are having trouble getting their USB thumb drives to work I like using the USB thumb drive in the Bimmer for 320kbps audio + high-res album art.
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