Just got the LCI version. It's really quite impressive:
1. Weather forecast
2. News
3. Google Maps search from the car (incredibly useful)
4. Automatic pick up of messages from PC
It's really very very good now.
Sadly, they have just ported my account rather than given me a new one. I had hoped I would get a new 3 year trial, but it looks as if I will have to pay for this from Sept next year.
Registration is via internet now:
http://www.bmw.co.uk/bmwuk/connected...ml?siteID=1312
The online terms and conditions indicate that a 3 year free trial is available for all new accounts. So if you have idrive, I strongly advise you to go for it.