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It just occurred to me how appropriate "SPARTANburg" is for the name of a BMW plant. First, BMWs has often evoked a more "Spartan" design in their vehicles compared to many of their rivals. Second, ancient Spartans underwent rigorous war training and education regimens. Spartan battle formations and heavily armed infantry were widely considered to be among the best in battle. Making them the most effective and feared of their time.... a lot Like BMWs are today.
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