BMW 3-Series (E90 E92) Forum - View Single Post

9352e90 · 01-17-2013, 02:59 PM

It seems that the German car brands are attempting to move down market with there US offerings, Mercedes with the CLA, and BMW now with the 320i. Not to say that the CLA or 320i are, or will be bad cars, but why must this be done. Obviously these models will be lower priced (the 320i at 32,500 and the CLA near 30,000) which gives the brands exposure to a different price segment. At the ~ $30,000 mark, the new Acura ILX and ATS base are going to be competition. Do you think its a wise choice of German brands to try to compete in this segment of the US market, or could it hurt what exclusivity they have left?

01-17-2013, 02:59 PM	#12
9352e90 Lieutenant 92 Rep 426 Posts Drives: f10 535i, e90 325i, e70 X5 Join Date: Dec 2011 Location: Michigan, USA iTrader: (0)	180hp 320i f30 for the US? It seems that the German car brands are attempting to move down market with there US offerings, Mercedes with the CLA, and BMW now with the 320i. Not to say that the CLA or 320i are, or will be bad cars, but why must this be done. Obviously these models will be lower priced (the 320i at 32,500 and the CLA near 30,000) which gives the brands exposure to a different price segment. At the ~ $30,000 mark, the new Acura ILX and ATS base are going to be competition. Do you think its a wise choice of German brands to try to compete in this segment of the US market, or could it hurt what exclusivity they have left?
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