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I wonder how the Oakley guys really felt.
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Jim Jannard, who started Oakley and was CEO at the time of the sale probably would have sold it around that time anyway as he wanted to move on to focusing his efforts on his next venture, Red Digital Cinema
http://www.red.com/ They are quickly becoming the camera of choice for most major mation pictures, yet affordable enough (relativley speaking) for independent film makers. You can really see the Oakley design influence in the gear.
Fun facts from Jannard's wiki page...
Jannard was born in Los Angeles but was raised in Alhambra, California. Jannard was accepted to the USC School of Pharmacy, but dropped out.
He sold Oakley in mid-2007 for over $2 billion.
In 2009, Jannard was named one of the 100 Most Creative People by Fast Company Magazine.
Jannard married his neighbor Pamela Pittario when he was 21. They had four children before divorcing. Jannard later married his Oakley assistant Bobbie Gamble.
Jannard owns the Fiji islands of Kaibu and Vatuvara. He also owns a 500-acre island in the San Juan Islands archipelago. In 1999, Jannard purchased two properties in Newport Beach, California, for about $15 million.In late 2009 and 2010, he purchased two houses in Beverly Hills for a total of $25.1 million.
As of September 2012, Jannard's net worth was $2.8 billion.
Red Epic Dragon