BMW assist seems to be a combined accident/SOS button and also possibly Concierge type service (location based). It is apparently a SIM card built into the car and if you have an accident you press the SOS button and BMW then relay your information/location to the emergency services. It is subscription based after I believe the first 6 months/year. You can also apparently call and say "where's the nearest petrol station" although I'd like someone else to confirm that !
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Current: E90 335d (May 2007) | Black/Black | Prof Hifi | Prof Nav | 6FL | Fully Electric Seats | Xenons | Folding Mirrors | PDC
Previous: 325ci Conv. Black/Black with lots of ACS
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