If I see 'fully loaded' then I expect every box ticked on the options sheet. Nobody buys a full pint with the level at 3/4 of the glass....
And yeah have to confess it's one of my triggers, right up there with 'sheer weight of traffic' - I mean, what makes it 'sheer', it's either the weight of traffic or it's a combination of things, the former is explicit enough without adding a superficial adjective to it just to try and add some impact/drama to the term.
English. The forgotten language...
/rant (feel better now
)