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      02-09-2009, 11:09 AM   #10
Bimmerista
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BMW does not need to revitalise its brand image, unlike Audi who needed the success of the R8 to polish its image as a tier 1 playa.

Note that Mercedes is pulling back from the SLR fiasco by building a more affordable quasi-supercar in the new gullwing.

What BMW could well do once we leave the current malaise behind us is build the CLS as a Mercedes/Porsche/Audi (A-7 - to be announced) fighter.
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