BMW does not need to revitalise its brand image, unlike Audi who needed the success of the R8 to polish its image as a tier 1 playa.
Note that Mercedes is pulling back from the SLR fiasco by building a more affordable quasi-supercar in the new gullwing.
What BMW could well do once we leave the current malaise behind us is build the CLS as a Mercedes/Porsche/Audi (A-7 - to be announced) fighter.
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2016 435 xdrive GC white on black leather interior, Msport1, Msport2, premium package
2015 Lincoln MKX, silver on brown leather, premium package - that's right! Techno-Groovy baby
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