Quote:
Originally Posted by footie
Unless it's a light weight, small forced induction engined sportscar that included KERS I think it will fall at the first hurdle. That is no one will see it as special enough and different from the mainstream manufacturers.
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How so? A Supercar with a BMW badge will sell regardless of whether or not it performs well. You can't relate the M1 launch to current times.
If they make a supercar, all they have to do is make it a decent DD like the Audi R8. Basically, make a RWD R8. Fuel efficiency would definitely have to be a top priority of course.
If BMW can pull that off, then it should be equally as successful, provided that they don't screw up the exterior.