cheers for the replies guys, it is annoying that this is an optional extra, more money grabbing from BMW.
Heated seats would be a deal decider for me, whilst not being an extremely important function, i have them as 'standard equipment' in my Saab, and i use them all the time, great after a cold day at work to relax into soft heated leather seats.
Its going to be like hens teeth to find an e92 with heated leather