[just4kickz]

maybe he's trying to talk about how diet soda still activates increased release of dopamine from your nucleus accumbens, and this just causes craving for not-so-good-for-you foods... but even so... you can still lose weight while drinking diet soda... it just depends on what else is in your diet.

there was this one professor who showed that losing and gaining weight was purely caloric dependent. he ate twinkies, doughnuts, and other bad foods throughout the day but limited the calories to like 1800-2000. i think he ended up losing weight or maintaining weight over the course of the study--can't recall whether the goal was to lose or maintain weight on a nutrient poor but normal caloric diet.