[BMWinNorthdakota]

Originally Posted by e92hobear

Just about every God loving 'merican that lives in this great nation, unless you're the CEO of a corporation that depends on exploited outsource labor to widen company profit margins. I think the X3 ad has many strong selling points, and would change the minds of someone buying a domestic luxury SUV to buying a domestically built euro SUV of better build quality.

I do agree that the ads were a bit understated, but that's exactly what BMW stands for. It's called integrity, and is something to be respected (not like those brand bashing audi and infiniti commercials). BMW doesn't need gimmicks, humor, or demeaning messages in their ads. they let their cars speak for themselves, and utilized super-bowl spots purely for awareness.

Can I get an amen?