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Direktionswagen
Many BMW 'demos' are cars that are given to staff for a few months. This has many positive benefits:
The staff member has a company car
There's always a demo unit available when customers want a test drive
There's a range of cars that match staffing hierarchy
There are low mileage cars to sell with bigger discounts to ambitious clients slightly lacking the wherewithall to buy new or unwilling to take the full depreciation hit
Most of the mileage comes from the staff member rather than actual test drivers
The cars are driven reasonably well as staff members are always in BMWs and used to the performance, so there's no 'novelty effect'
The cars are properly maintained
I've owned 3 BMW 'Direktionswagen' (Directors cars) and never had a problem
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