The biggest short comming of the iPhone to me (besides price and the ability to edit documents) is the lack of stereo bluetooth, which would allow for wireless headphones. I'm surprised a music oriented phone would leave out this basic feature, which many other phones already have.
Whenever it comes to BMW, the ability to wirelessly receive music data from a stereo bluetooth enabled device and play it through the car stereo/speakers will be cool - and convenient.
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