I could care less about I-drive/ MMI....or whatever. Tech's cool and all but it's just not a big deal to me. If it was I would have saved $$ on my 335 and gone with a loaded G37S or something. Japanese cars always have cool tech. Too bad the G just can't even compare to the driving experience I get with my 335.
S5 coupe is definitely a looker. Honestly, if I wasn't in a bimmer my second choice would probably be an Audi. Definitely Audi over Merc, unless we're talking a CLK black series or a serious AMG. I love the Audi seats.
I'm sure I've said things that have made me look like a BMW fanboy, and I'm not denying I am one.......After all we are on a bimmer forum