I class superdry in the same league as primark these days, every man and their dog are wearing it! It's a common everyday high street brand.
Personally, my favourite label is stussy, I've been wearing it since 1990 and it's still relatively unknown.
In the 80s and 90s I used to wear airwalk and vans as they were underground skateboard footwear, now you can buy them in your average high street shoe shop and are very common. I stopped wearing about 20 years ago!
I'd aspire to something a bit more exclusive than superdry personally
