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I'd like to hear as to why wouldn't BMW compete in both pricing and performance with their BMW Performance upgrades, given the successes of so many aftermarket tuners. It seems to me that BMW would move more units if pricing and performance was in balance with its competitors. Does BMW realize that the people bolting this stuff on their cars are more interested in performance and less interested in warranty?
BMW has a unique opportunity in the tuning marketing. We drive the ultimate driving machines. Surely, we want the ultimate performance out of them.
I'm also curious as to when we will see a performance intake for the 335. As others have posted, the dynos don't lie.
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