I found this taken from Wikipedia to be a bit comical:
"On 26 October 2010, following an ABC News story about HPFP failures, BMW announced a recall of vehicles with the pump in question from manufacturing years 2007-2010. A class action suit has been filed against BMW regarding these problems."
It took someone high up at ABC news driving a bimmer to experience the problem, get pissed off, and do what no one else could have done at that point - bring it up in the national spotlight"
Also worth noting, I talked to a BMW tech who's been working in service/parts for 35 years (family friend) and he said it took 3 different types of fuel pump replacements but from what hes seen "the newest pumps finally seem to be holding up alright". I spoke with him 2 days ago. That being said, I just purchased a 2010 335xi yesterday with low miles that had the HPFP replaced at 6500 miles (@ 27,500 now) *knock on wood*