Quote:
Originally Posted by jeremyc74
The target market for this is the Ford enthusiast who wants a fast car, but needs something that can haul people. They may pull a few luxury buyers in with the "bang for your buck" approach, but that's not who they're counting on for the majority of their sales. This car is the size of a 7 Series. They're certainly not gunning for 3 Series shoppers with it.
Also, keep in mind that at $40k, it is VERY well equipped, and is much faster than anything else its size in that price range, with the exception of the G8 GXP maybe.
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The enthusiast may make up some of the the customers but wont help with market share. I really dont know. The 'bang for the buck' may sway some but I seriously doubt anyone looking at a BMW 7 or Audi 8 would ever look at a Ford regardless how loaded with goodies it is for the price.
Again it is misplaced in time. If they made it a bit smaller and dropped the price a bit it could fit in the hot pocket we are talking about 335, A4, etc.