View Single Post
      11-09-2009, 11:43 AM   #37
MrRoboto
Brigadier General
Canada
1838
Rep
4,835
Posts

Drives: VO 1M
Join Date: Aug 2007
Location: Canada

iTrader: (0)

Quote:
Originally Posted by jeremyc74 View Post
The target market for this is the Ford enthusiast who wants a fast car, but needs something that can haul people. They may pull a few luxury buyers in with the "bang for your buck" approach, but that's not who they're counting on for the majority of their sales. This car is the size of a 7 Series. They're certainly not gunning for 3 Series shoppers with it.

Also, keep in mind that at $40k, it is VERY well equipped, and is much faster than anything else its size in that price range, with the exception of the G8 GXP maybe.
The enthusiast may make up some of the the customers but wont help with market share. I really dont know. The 'bang for the buck' may sway some but I seriously doubt anyone looking at a BMW 7 or Audi 8 would ever look at a Ford regardless how loaded with goodies it is for the price.

Again it is misplaced in time. If they made it a bit smaller and dropped the price a bit it could fit in the hot pocket we are talking about 335, A4, etc.
Appreciate 0