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SEMA eNews, Vol. 9, No. 40 - October 4, 2006
SEMA SHOW CLAMPS DOWN ON CONSUMER ATTENDEES
Connecting businesses and buyers is the fundamental goal of the SEMA Show, and under the direction of the SEMA Board of Directors and the Show Committee, efforts have intensified to ensure the event maintains its trade-only status.
Attendees at the 2006 SEMA Show, for example, will be required to establish their trade status by providing proof of employment at an automotive-related business during the on-site registration process. Individuals will not be admitted simply for showing up with a company’s representative.
In addition, SEMA has increased attention to applications from states near or neighboring Nevada, locales within an easy drive of Las Vegas. Show Management also continues to monitor enthusiast websites for “chatter” about the Show.
For 2006, the badge and badgeholders have been updated. Last year’s badgeholder, for example, will not gain entrance to this year’s Show. Return attendees have been issued Legacy numbers to ensure their continued value to exhibitors. Finally, exhibitors or attendees can call a Show Hotline number printed on the badge to report consumers they believe may be in the Show under false pretenses.
“It’s natural that enthusiast consumers would want to visit the year’s finest collection of automotive speed and style,” says Peter MacGillivray, SEMA VP of Communications and Marketing. “But we also recognize that our primary obligation is to our members, to maximize the time, money and effort they spend at the greatest automotive show in the world.”
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