Love the Sony and all of their products. Almost everything I have is Sony. I have the 50 inch model before the XBR came out. I love it especially in HD. The bulb you have to change down the road is only like $260 so won't have to change that out for a while. I had a software update because of a problem with the TV and the tech came out and stuck his thumb drive and updated the software at my house. Now that's service! They also happen to have a repair store here. Sony is a trusted name with quality products! Just like buying a BMW. There may be better cars but you stick with what you like!