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Perhaps its the reliability..
In the 4 BMW's I owned, they each visited dealers on at least a quarterly basis for some warranty problem or other. My 335d lasted 3000 miles before the turbo went and the whole car was replaced. With VW, only time I'm at the dealer is for a service.
Perhaps I've been lucky, or maybe with BMW unlucky, buts that's just my perspective.
I'm willing to pay extra for the convenience of not drinking dealer coffee.
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